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The Future is Us

With e-commerce sales projected to nearly triple in 2017, competition for customers in online retail will increase significantly. Companies with the best user and brand experiences will be strongly positioned to beat out their competitors. While most e-commerce companies focus their digital marketing strategy on the basics such as analytics, pay-per-click advertising, search engine optimization, social media marketing, email automation and A/B testing, only a select few have begun experimenting with gaming. Brands ranging from restaurants such as Chipotle (with its Cado Crusher Game) to our client Regency Furniture (with its Furniture Deals platform) have begun experimenting with gaming as a form of digital marketing to attract customers…

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