Mobile gaming isn’t all fun and games anymore. Okay, well it’s still lots of fun, but the versatility of mobile gaming has played a role in it becoming the $34 billion industry it is today. Companies of all types are using mobile gaming as a way to acquire new users, entertain them and eventually convert them, whether that’s through a subscription, a sale, or a different action.
We recently highlighted how augmented reality is experiencing rapid growth, and we continue to see headlines that convince us that the upcoming launch of Stocket comes at the perfect time. Here are some of the most interesting new headlines we’ve spotted:
Alibaba invested $145 million into mobile gaming, which is a new area for Jack Ma’s expanding digital empire. Alibaba will be using the funds to work with mobile gaming firms to take games developed in China to an international audience. China is the world’s largest online gaming market, with a gaming industry due to hit $12 billion by 2020, according to PricewaterhouseCoopers.
Pokemon GO now has over 65 million monthly active users– all achieved within 9 months of launch! To put this into perspective, there are more people playing Pokemon Go than there are in the entire United Kingdom! The augmented reality craze that began with Pokemon Go shows how powerful and popular the technology can be, and we’re excited to unveil how Stocket’s AR features will allow users to experience mobile shopping in a new way!
ICSC recently conducted a Retail Technology survey which found that consumers are actively using their desktops and mobile devices to browse online. One takeaway that caught our eye was that 74% of consumers access a retail app at least once a week and 80% of those who have mall/shopping center apps choose to receive notifications about sales and special events while shopping. Read the full article here.